Friday, March 9, 2012

(C)orporate (S)ocial (R)esponsibility

CSR has been a buzz-word (or a buzz-acronym) in the last few years in such that it had become almost fashionable to be able to belong to one. Despite it being unceremoniously brandished about, it is serious business – or at least it should be. Anyone who has gotten involved with a proper CSR effort would know how effective it can be as a tool in contributing to the society in a multitude of ways.

While the company I work for has done quite a bit of CSR projects in the past few years, my first hands-on involvement was in February. We travelled to Oddusunde (in Wanni region) and helped build 51 houses in a village that was decimated by war few years back. While most of it was hard and backbreaking labour, it was nothing compared to troubles those villagers have gone through during the war, and the hardship they are going through now trying to rebuild their shattered lives with nothing but a few pieces of meager belongings.

Picture by Subhash Edirisinghe
Despite losing so much, it is heartening to see the resilience of the villagers. It was easily the most satisfying effort put in by me in the recent past. It is so addictive, that I will probably volunteer next time the opportunity arises as well.

1 comment:

Sampath said...

Well said Bimal.

It is kind of addictive. Yes it is backbreaking hard labour with basic tools, but the satisfaction you receive at the end of the day could only be earned through a few things in life.